UX/UI
Brand Redesign
a cryptocurrency running on the Komodo blockchain, with a regional focus (Puerto Rico), aiming to bolster tech literacy,enable community engagement,
and small business growth.
I was brought in to address adoption & usability challenges : design a User Experience that would lower the onboard friction for users not familiar with
cryptocurrencies/blockchain technology.
Objective
Ground the user experience by encapsulating the complexities of blockchain technology within a seamless interface.
Strategy
Provided a streamlined and intuitive platform for the exchange of digital assets. By prioritizing user-centric design, I've distilled the essence of a transaction, ensuring that every interaction is coherent, swift, and dependable.
Execution
Centralized the transaction protocols to the primary page, embracing a minimal approach that resonates with the latest fintech trends, de-cluttering the experience in order to promote a cleaner and more approachable user experience that demystifies the intricacies of cryptocurrency transactions.