Tisu ( Mobile App)
UX/UI Design
Brand Development
Social Media UX + Fashion Marketplace.
A platform designed to connect content creators with small businesses.
I joined mid-development to conduct a full design evaluation. My role quickly expanded to leading a complete redesign of the mobile app, creating the web portal experience, and developing the brand identity.
Upon review, the existing design was uninspired and incoherent. I led a strategic overhaul to align the platform with current market trends.
The redesign focused on creating meaningful social shopping experiences, distinguishing the product from similar platforms by emphasizing creativity, community engagement, and economic growth.
First things First : Basics
I updated the content feed from square to full-screen to highlight full-body displays, using vertical space for clearer apparel presentation. The redesign expanded screen real estate, allowing users to showcase styles more effectively and interact seamlessly with product tags.
Focus : Social Shopping Experiences
The product design fosters a community around creative and inclusive shopping. The Closet feature integrates seamlessly into user profiles, providing a personal space to highlight favorite items, showcase content, and curate customized lookbooks.
Group Shopping Experiences
Product : Cliques
⏳ to foster significant exchanges.
Commerce : Community
Creativity : Organic Marketing
Content creators can embed product tags from partnered brands directly into their content. These interactions generate real-time behavioral analytics surfaced through the brand portal, giving businesses actionable insights into consumer engagement patterns. This feature enables data-informed marketing optimization while fostering a dynamic feedback loop between creators, brands, and consumers.
Conclusions : Creation as Market-Pipeline
Under my creative direction, the product established a scalable design foundation, enabling extensibility of the social shopping experience. I authored a multi-generational product roadmap that prioritizes personalization frameworks, peer-to-peer style sharing, and creator-led content pipelines, positioning the platform with clear differentiation in the digital commerce landscape.
Future iterations, defined in the roadmap, focus on advancing brand–creator relationship management, leveraging community-driven network effects, and embedding co-creation mechanisms. These enhancements are designed to promote durable, mutually beneficial connections and evolve the platform into a resilient, community-centric marketplace ecosystem.
